OVERVIEW

Socrates, a growing platform in the web3 space, launched a campaign to acquire new users and increase verified activity on their app. The main target was to bring in high-quality users who would not only register but also complete KYC for better trust and compliance. Our team led the campaign with a strong focus on community growth, influencer activations, and referral programs. The campaign successfully acquired 90,000 new users, out of which 40% completed KYC, showing strong conversion and quality engagement.

INCLUSIONS

• Social media promotions across Twitter, Telegram, and Discord

• KOL and influencer campaigns in multiple regions

• Referral and reward-based campaigns

• KYC guidance and educational content

• Community engagement and support activities

PROCESS

1. Planning – We studied Socrates’ user growth goals and designed a roadmap to achieve both acquisition and KYC completion.

2. Strategy – We built a plan focused on influencer activations, referral rewards, and strong community promotions to drive user sign-ups.

3. Execution – Campaign content was launched on all major platforms along with referral programs and KYC awareness posts. Influencers ran AMA sessions and tutorials to educate users about the process.

4. Collaboration – We worked closely with Socrates to track performance and optimize campaigns for maximum KYC conversion.

5. Results – The campaign brought in 90,000 new users with 40% completing KYC, making it a strong balance of growth and quality user onboarding.