OVERVIEW

Binance, the world’s largest cryptocurrency exchange, aimed to boost trading activity through a short-term campaign. The focus was on engaging active traders, driving deposits, and increasing overall trading volume on the platform. Our team managed and executed the campaign using influencer activations, community promotions, and referral incentives. Within just 1 week, the campaign generated 80 million USDT in trading volume, making it a highly successful performance-driven campaign.

INCLUSIONS

• Social media campaigns across Telegram, Twitter, and Discord

• KOL and influencer-led trading promotions

• Referral and rewards programs

• Deposit and trading challenges for users

• Active community engagement and announcements

PROCESS

1. Planning – We reviewed Binance’s trading targets and created a high-impact, short-term strategy.

2. Strategy – The plan focused on deposit challenges, referral-based incentives, and influencer-driven trading campaigns.

3. Execution – We launched trading competitions, social content, and influencer promotions to motivate users to trade more.

4. Community Support – Our team engaged with the community to answer queries and encourage participation in trading challenges.

5. Results – The campaign delivered 80 million USDT trading volume in just one week, exceeding expectations and creating strong user engagement.